Create Your

Fashion Brand

From the Sketchbook to the Runway: Create Qatar’s Next Iconic Fashion Brand

QBIC’s Lean Fashion Program – the first of its kind in Qatar – is designed to equip designers & entrepreneurs with a holistic understanding of doing business in the fashion industry & enable them to transform their ideas into Qatari fashion brands.


This unique program also comprises of an acceleration phase – delivered in MILAN, the fashion capital of the world – in which participants will learn how to grow their business with the aid of international industry experts. The startups will also get an invaluable opportunity to meet with suppliers, distributors & potential partners that are based in Milan.





Program Structure

Whether your passion is ready to wear, evening wear, jewelry, shoes, or bags, the Lean Fashion Program will transform your thinking over 8 immersive weeks, divided over 2 phases:

  • Incubation Phase: Involving a mix of workshops, technical seminars & tailored mentorship sessions, covering the following key topics:
    • Workshop 1: How to set up a business in the fashion industry
    • Workshop 2: Fashion secrets – understanding how the industry works
    • Workshop 3: Digital mindset & essential tools for fashion startups
    • Workshop 4: Marketing – what you need to know to communicate your brand


  • Acceleration Phase: delivered over 11 days in MILAN with focus on business growth, international development & fundraising:
    • Fashion Bootcamp: Ranging the Milan fashion ecosystem, influencer marketing & sustainability, to customization, penetrating the European market & meeting Italian fashion startups
    • Digital Bootcamp: Ranging from operating through e-commerce, setting up an online store & payment methods, to fashion innovation, disruptive technology trends & meeting digital fashion startups
    • Investing Program: Delivered by industry guest speakers, covering topics such as the fundraising journey, business planning, pitching to investors, reward crowdfunding, & understanding angel investors
    • DEMO DAY: A special demo day involving potential business partners to take the startup to the next level. The event, which involves media coverage & exposure, allows entrepreneurs to connect with investors, high-quality manufacturers & distributors
    • Business Development Meetings: Exclusive meetings with stores, showrooms & suppliers – all representing potential partners


Why You Should Apply for this Program

  • First of its kind program that is specifically designed for local fashion entrepreneurs
  • Actionable, real-world content that is designed & delivered by industry experts
  • Bespoke learning & development opportunities that are delivered in MILAN, the fashion capital of the world
  • Exclusive opportunity to meet with potential business partners that are based in Italy



How You Can Join this Program

In order to apply for this program, the ideal candidate must:

  • Be Qatari or a resident of Qatar with a Qatari Partner
  • Own or be part of a fashion business in Qatar
  • Have an idea for a fashion brand