Create Your

Fashion Brand

From the Sketchbook to the Runway: Create Qatar’s Next Iconic Fashion Brand

QBIC’s Lean Fashion Program – the first of its kind in Qatar – is designed to equip designers & entrepreneurs with a holistic understanding of doing business in the fashion industry & enable them to transform their ideas into Qatari fashion brands.

 

This unique program also comprises of an acceleration phase – delivered in MILAN, the fashion capital of the world – in which participants will learn how to grow their business with the aid of international industry experts. The startups will also get an invaluable opportunity to meet with suppliers, distributors & potential partners that are based in Milan.

 

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Program Structure

Whether your passion is ready to wear, evening wear, jewelry, shoes, or bags, the Lean Fashion Program will transform your thinking over 8 immersive weeks, divided over 2 phases:

  • Incubation Phase: Involving a mix of workshops, technical seminars & tailored mentorship sessions, covering the following key topics:
    • Workshop 1: How to set up a business in the fashion industry
    • Workshop 2: Fashion secrets – understanding how the industry works
    • Workshop 3: Digital mindset & essential tools for fashion startups
    • Workshop 4: Marketing – what you need to know to communicate your brand

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  • Acceleration Phase: delivered over 11 days in MILAN with focus on business growth, international development & fundraising:
    • Fashion Bootcamp: Ranging the Milan fashion ecosystem, influencer marketing & sustainability, to customization, penetrating the European market & meeting Italian fashion startups
    • Digital Bootcamp: Ranging from operating through e-commerce, setting up an online store & payment methods, to fashion innovation, disruptive technology trends & meeting digital fashion startups
    • Investing Program: Delivered by industry guest speakers, covering topics such as the fundraising journey, business planning, pitching to investors, reward crowdfunding, & understanding angel investors
    • DEMO DAY: A special demo day involving potential business partners to take the startup to the next level. The event, which involves media coverage & exposure, allows entrepreneurs to connect with investors, high-quality manufacturers & distributors
    • Business Development Meetings: Exclusive meetings with stores, showrooms & suppliers – all representing potential partners

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Why You Should Apply for this Program

  • First of its kind program that is specifically designed for local fashion entrepreneurs
  • Actionable, real-world content that is designed & delivered by industry experts
  • Bespoke learning & development opportunities that are delivered in MILAN, the fashion capital of the world
  • Exclusive opportunity to meet with potential business partners that are based in Italy

 

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How You Can Join this Program

In order to apply for this program, the ideal candidate must:

  • Be Qatari or a resident of Qatar with a Qatari Partner
  • Own or be part of a fashion business in Qatar
  • Have an idea for a fashion brand